Notes
Slide Show
Outline
1
Introduction to
  • St. Charles Public Library
  • Michelle Caulk, Jill Culbertson & Jane Shelton


2
Oh, the Places You’ll Go
3
What We’re Covering Today
  • What’s an Online Auction?
  • What is eBay?
  • Overview: How to Buy
  • Overview: How to Sell
  • Managing Your Account
  • Protecting Yourself from Fraud
  • So, What’s Next?
4
What’s an online auction?
  • Sell items via bids
  • Items listed with photos and descriptions
  • Sellers and buyers deal directly
  • Beginning and ending times
  • Multiple items are available
5
What’s an online auction?
  • Bidders can find practically anything:
  • Collectibles
  • Antiques
  • Sports memorabilia
  • Clothing
  • Electronics
  • Books, music,
  • movies & games
6
All About
  • Established in 1995 by Pierre Omidyar
  • 19 million items, 95 million registered users
  • Was the biggest technology IPO in history until Google
  • 6,200 employees
  • Publicly traded on NASDAQ (ticker EBAY)
  • $23 Billion marketplace
7
             All About
  • A car = 1 minute
  • Diamond ring = 2 minutes
  • 8,000 Collectibles = 60 minutes


8
Practically Anything...
9
Practically Anything...
10
…But This:
  • What can’t be listed:
  • Body parts
  • Firearms or ammunition
  • Lock-picking devices
  • Prescription drugs
  • Live animals
  • Check the Prohibited/Restricted Items List before selling!
11
Main eBay Page Overview
12
How to Buy: Searching for Items
  • Browse 35 Categories:



13
Searching...
  • Basic or Advanced


14
Stores & LiveAuction
  • eBay Stores                    LiveAuction
15
eBay Express
  • New eBay Express


16
How to Buy
  • Set up an account:
    • Name
    • Address
    • Email address
    • Phone number
    • Credit card information
    • User name and password


17
How to Buy
  • Check seller’s feedback:
  • Yellow Star  = 10 to 49 points
  • Blue Star = 50 to 99 points
  • Turquoise Star = 100 to 499 points
  • Purple Star = 500 to 999 points
  • Red Star = 1,000 to 4,999 points
  • Green Star = 5,000 to 9,999 points
  • Yellow Shooting Star = 10,000 to 24,999 points
  • Turquoise Shooting Star = 25,000 to 49,999 points
  • Purple Shooting Star = 50,000 to 99,999 points
  • Red Shooting Star  = 100,000 or higher


18
How to Buy
  • Decide how much you want to spend
  • Do not bid unless you intend to buy
  • Email seller for more information
  • Types of auctions: open bidding, BIN and Dutch
  • Enter bid (early/late bidding)
  • Check email for outbid notices


19
How to Buy
  • Make it a smooth transaction:
  • Contact the seller within 3 days after auction, email or payment
  • Notify them that you’ve made payment, if paying by check
  • Leave feedback
20
How to Sell
  • Register as a Seller
  • Take photo (digital camera or scanner)
  • Decide length of auction (7, 3 or 10 days)
  • Consider listing fees
  • Create an outstanding ad...
21
Creating an Outstanding Ad
  • Search similar items for descriptions and prices
  • Choose category (or categories)
  • Title & Description
    • Keywords - RARE, DELUXE, NEW
    • Be completely honest
    • Include measurements, color, condition, history
22
Creating an Outstanding Ad
  • Picture & Details
    • Digital photo (taken by camera or scanner)
    • Include details; colors, brand or maker


23
How to Create An Outstanding Ad…
(an example of what NOT to do)
24
Creating an Outstanding Ad
  • Determine Price
    • Garage or clearance sale
    • Rare/collectibles
    • Reserve price
    • Buy it now



25
Selling: Now What?
  • Now you wait…
  • … until the auction is over
    • Contact highest bidder within 3 days
    • Provide total cost
    • Ship as soon as payment is accepted
    • Email bidder after shipping
    • Leave feedback for bidder
26
Managing Your Account
  • Use My eBay to manage activity:
    • Track buying and selling
    • View favorites
    • Manage personal information
    • Receive messages from eBay


27
My eBay
28
Protecting Yourself from Fraud
  • Security Center
    • Too good to be true
    • Check seller’s feedback
    • Consider safer payments
    • Leave negative feedback
    • Contact eBay for resolution
    • National Consumers League Online Auction Fraud Tips: http://www.fraud.org/tips/internet/
    • onlineauctions.htm
29
So, What’s Next?
  • Many ways to get help:
    • Help section on eBay
    • Learning Center
    • Community section
    • Library’s collection