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2	Your hosts… How we see ourselves
3	And how you may see us by the end of this program…
4	Legacy Librarianship
5	Assumption: Libraries are the “Go-To” Place for Information
6	Where do you start an information search?
7	Where would you go for information on nutrition?
8	The Public Library Inquiry, 1947-1950
9	How does the library add value to an open information ecology?
10	Recombinant Resources Mainstream data formats Easy import/export/snip Toolbars, gadgets, APIs Institutional and civilian-defined tags
11	Enhanced Discoverability Engines, not OPACs Crawl-able databases Contributions to non-library sites and sources
12	Assumption: Libraries Aren’t Just About Books Anymore
13	We can run… but we can’t hide! “Books, books, books, rows and rows of books, stacks of books, tables filled with books, people holding books, people checking out books. Libraries are all about books. That is what I think and that is what I will always think.” 41-year-old from Canada
14	Why do you use a library?
15	How can we leverage the books brand?
16	The Books/Reading Lifestyle
17	Emphasis on Abundance Demand-based resource allocation Fast, convenient delivery Minimal rationing Appreciative inquiry
18	Assumption: “Patrons” Aren’t Capable of Finding the Good Things on Their Own
19	Who provides worthwhile information?
20	What sources have you used?
21	Comparing Libraries to Search Engines
22	Comparing Libraries to Search Engines
23	Trustworthiness of Information
24	How can we set up the library to make it easy for civilians to succeed on their own terms?
25	Simplified Wayfinding Less clutter Civilian terminology Situational directions
26	Zone Staffing
27	Success Insurance Information at the point of use Fewer, simpler rules Presumption of innocence
28	Assumption: One-on-One Service Is Our Most Valuable Product
29	Comparing Librarians to Search Engines
30	How can we highlight and reinforce librarians’ status as professionals?
31	Dispatched Service Centrally located desk(s) Staffed by non-librarian dispatcher Dispatcher matches question to the best person to handle it Librarians work on call Tech staff work on call Work to completion with each person
32	Redeployed Reference Prepackaged info, FAQs Research “Check Your Work” Appointments Outreach
33	Assumption: Civilians Recognize and Value Library Confidentiality
34	Sharing, Privacy and Trust in Our Networked World
35	How can we use the data we already collect?
36	Real-Time Activities Buzz Live circulation activity, e.g. Yorba Linda PL “book feed” Today’s hot topics Live program excerpts New titles just in Parking cam
37	Evidence-Based Planning and Marketing
38	Assumption: We Need to Educate These People
39	How can we contribute to civilians’ quality of life, work, and learning – on their terms?
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41	The Public Library Inquiry, 1947-1950
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45	For further information… De Rosa, Cathy, and others. Perceptions of Libraries and Information Resources. (OCLC, November 2005) http://www.oclc.org/reports/2005perceptions.htm De Rosa, Cathy, and others. Sharing, Privacy and Trust in Our Networked World. (OCLC, September 2007) http://www.oclc.org/reports/pdfs/sharing.pdf (Other OCLC reports are available for free download or purchase at http://www.oclc.org/reports.) “George and Joan Thinking Out Loud.” InfoPeople podcasts, 2007- . Free subscriptions available: http://feeds.feedburner.com/InfoblogGeorgeAndJoan “Information Behaviour of the Researcher of the Future: A CIBER briefing paper.” (University College of London, January 2008) http://www.bl.uk/news/pdf/googlegen.pdf Madden, Mary, and others. “Digital Footprints: Online identity management and search in the age of transparency.” (Pew Internet and American Life Project, December 2007) http://www.pewinternet.org/pdfs/PIP_Digital_Footprints.pdf